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Philosophy

 The vastly different personalities and design styles of our work illustrates our strong belief that each project should have its own unique identity. This can be partly attributed to the fact that the firm does not possess a “house” style but is guided by a design philosophy that allows each project to develop its personality, reflecting its architecture, a specific style, perhaps a vernacular one, thus giving the property an appropriate “Sense of Place”. We believe the challenges to the designer go beyond the obvious and simplistic replications of any given style to the more exciting, but harder to achieve, approach of evoking the look and charisma of that style, thus capturing the imagination and creating unique guest experiences. In the “Experience Economy” of this millennium, we believe that innovation and creative design, perhaps more than any other single aspect today, is needed to create a competitive and establish a platform for success



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