The vastly
different personalities and design styles of our work illustrates
our strong belief that each project should have its own unique
identity. This can be partly attributed to the fact that the firm
does not possess a “house” style but is guided by a design
philosophy that allows each project to develop its personality,
reflecting its architecture, a specific style, perhaps a vernacular
one, thus giving the property an appropriate “Sense of Place”. We
believe the challenges to the designer go beyond the obvious and
simplistic replications of any given style to the more exciting, but
harder to achieve, approach of evoking the look and charisma of that
style, thus capturing the imagination and creating unique guest
experiences. In the “Experience Economy” of this millennium, we
believe that innovation and creative design, perhaps more than any
other single aspect today, is needed to create a competitive and
establish a platform for success